Bandai Namco and Koei Tecmo Forge New Frontier in European and Oceanic Game Distribution

The recent announcement marks a significant move in the European and Oceania gaming markets as two major companies establish a new arrangement to handle game distribution. The agreement involves Bandai Namco Entertainment Europe and Koei Tecmo Europe LTD, with the Objective of expanding our reach to a broader audience in the region.

Starting on January 1, 2026, all commercial operations for the physical distribution of Koei Tecmo video games will be managed by Bandai Namco Entertainment Europe’s regional subsidiaries. This change comes after the titles were previously released under a different label. The new approach covers a wide range of territories, ensuring that the games are more accessible to a broader audience.

Countries and regions included in this new distribution plan are listed below:

• France, Belgium, the Netherlands, and Luxembourg
• Germany, Austria, and Switzerland
• Spain and Italy
• Sweden, Denmark, Finland, Norway, and Iceland
• Poland, Slovakia, Hungary, and the Czech Republic
• Australia and New Zealand

An executive from Bandai Namco expressed that the endorsement from Koei Tecmo, a well-established publisher from Japan, reflects the commitment and successful efforts of their local sales teams. The representative highlighted that the opportunity to present Koei Tecmo’s engaging content to the market is both an honor and a challenge that their organization is ready to meet.

A counterpart at Koei Tecmo also conveyed positive sentiments about the cooperative venture. They noted that partnering with a team renowned for its regional expertise and robust distribution network is a fitting strategy to expand the reach of their retail items distributed throughout Europe, the Middle East, Africa, and other key regions Oceania. This collaboration signals a promising new phase built on common values and strong mutual confidence.

Among the initial major titles set to benefit from this partnership is the anticipated sequel to a popular action role-playing game. Scheduled for launch early next year, this release is expected to receive significant attention and further solidify the positive outlook for both companies in the gaming industry.